Did You Know? Free Returns Can Boost Your Sales by 20% – Here’s How

🛍️ “60% of online shoppers say that an easy return policy is a key factor in their buying decision.” – ReadyCloud.com

A flexible return policy is not just a customer service feature — it’s a powerful growth tool. Let’s unpack why.

Why Returns Matter More Than You Think

Imagine this: A customer is browsing your store. They love your products, the prices are fair, and the design is clean. But something’s holding them back. They’re wondering: “What if it doesn’t fit? What if it looks different in person?”
Now, imagine they see this line: “Free and easy returns within 30 days.”

Click. The sale happens.

Returns aren’t just about dealing with unhappy customers. They’re about creating confidence before the purchase even happens.

A report from Invesp showed that 67% of shoppers check the return page before buying. That means your return policy is not buried legal text — it’s a marketing tool. If it’s clear, friendly, and customer-first, it gives people one more reason to trust you.

Free Returns = Higher Conversion Rates

Studies show that offering free returns can increase conversion rates by up to 20%. That’s not a small number — that’s revenue left on the table if you ignore your post-purchase experience.

A flexible returns system signals to the buyer that your store is:

• Confident in its product quality.
• Willing to support the customer, even after the sale.
• Human, not robotic — and that matters more than ever.

Let’s be real: Nobody wants to deal with hidden return fees, vague instructions, or the “silent treatment” after reaching out. Customers today expect:

• A self-service return portal.
• Clear eligibility rules.
• Options: refund, exchange, store credit.
• Fast communication.

If you’re using Shopify and looking for a way to manage all this seamlessly, Backsy is here for that exact reason.

How Backsy Makes Flexible Returns Simple

At Backsy, we’ve talked to hundreds of merchants, and one thing is clear: returns feel like a burden. You’re worried about fraud, shipping costs, and backend complexity.

That’s why we built Backsy — a post-purchase return and exchange platform that works with your Shopify store, so you don’t have to juggle emails, spreadsheets, or copy-pasted RMA templates anymore.

Here’s what Backsy offers:

• Branded return portal: Add your logo, domain, and styling.
• Smart conditions: Set different return rules by customer segment, product type, or shipping zone.
• Partial returns & incomplete orders: Handle every situation, not just the easy ones.
• Multiple refund methods: Store credit, voucher codes, manual refunds — all supported.
• Shipping integrations: Auto-generate return labels with your preferred carrier.
• Multi-language support: Automatically translated interface to build trust with global shoppers.

💡 Want to give it a try? You can start for free here.

But Isn’t Free Returns a Loss?

This is the biggest concern we hear. And it makes sense — return shipping, restocking, and labor all cost money. But here’s the twist: returns aren’t just about cost. They’re about customer lifetime value.

A study from Narvar found that 95% of customers who had a positive return experience said they would buy again. That means even if you lose a bit upfront, you win long-term loyalty.

Free returns also reduce cart abandonment. In fact, 49% of online shoppers have not completed a purchase because the return policy was unclear or too strict.

In short:

• Yes, returns cost money.
• But not offering them may cost you even more — in missed sales, lost customers, and negative reviews.

With tools like Backsy, you can balance convenience with control:

• Limit free returns to certain product categories.
• Offer free return shipping only for loyal customers.
• Encourage exchanges instead of refunds.

It’s not all-or-nothing. Smart merchants use return policies as a growth strategy, not a loss center.

Real-World Example: How One Store Increased Orders by 28%

One of our customers — a mid-sized fashion retailer based in Singapore — integrated Backsy and switched from manual returns to a branded, flexible portal.
They made one key change: offered free returns for store credit.

Results after 60 days:

• Return requests increased by 12%, but most customers chose store credit over cash refunds.
• Repeat orders rose by 28%.
• Customer satisfaction score (CSAT) jumped to 9.2/10.

Their team didn’t have to hire more staff or build a custom system. They just used Backsy’s automation features and trusted the data.

Final Thought: Returns Aren’t a Bug — They’re a Feature

The best brands in the world — Amazon, Zappos, Warby Parker — all treat returns as part of the customer experience. And customers reward them for it.

You don’t need Amazon-level logistics. You just need to make returning something as easy as buying it.
And the good news? Backsy helps you do just that.

Summary:

• ✅ 60% of customers care deeply about your return policy.
• ✅ Free or simple returns = more sales, higher trust, and repeat buyers.
• ✅ Backsy helps you automate, simplify, and brand your return process.

Want to give your customers one more reason to buy?
Start with a better return policy — and let Backsy do the heavy lifting.

👉 Try Backsy now — it’s free